Pursuing the Right Goal

There’s a lot of controversy when it comes to setting goals. Some say it helps with accountability, while others say it interferes with motivation of attaining the goal you set for yourself. Einstein said, “Everything should be made as simple as possible. But no simpler.” If we take Einstein’s advice, we will keep goals as simple as possible to gain the best result.

Whitmore suggests knowing the difference between two kinds of goals and identifying each when setting goals for yourself. Final and Performance Goals: A final goal defines what you want to achieve, such as running a marathon. A performance goal helps you achieve the final goal, for example, I will run thirty minutes a day for the first thirty days of training. Final is the “what” while performance is the “how”.

Whitmore provides a model to guide you in your process and monitor step by step progress. There are fourteen (14) requirements in the model to help you with your process and make sure it’s attainable.

S: Specific
M: Measurable
A: Attainable
R: Realistic
T: Time Phased


P: Positively Stated
U: Understood
R: Relevant
E: Ethical

C: Challenging
L: Legal
E: Environmentally Sound
A: Agreed
R: Recorded

When you keep SMART, PURE, & CLEAR in the forefront of your goals; and try very hard to be aware of the fourteen requirements the Whitmore model puts forth, the process and outcomes may be more rewarding and enjoyable.

Source – Source: Krogerus, M.; Tschappeler, R. (2012). The Decision Book. The John Whitmore Model. New York, NY: W. W. Norton & Company.

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